Wee See

Part art installation, part pacifier, Wee See is a collection of black-and-white animations built from basic shapes to delight both child and parent.

As vision develops slowly over the first months of life, Wee See provides surfaces of bold, well-defined artwork to engage your baby’s curious mind and bring the screen to vibrant life.

The animations were initially distributed on two DVDs.

Frame sequences of three of the animations.
( full animations can be seen here )

We attended the NY Gift Fair and were overwhelmed with orders

Launch parties were held in New York, Los Angeles and Dallas.

Animations could be downloaded for viewing on tablets.

Not only did baby stores buy it, but many of the most prestigious museums in the world did too.

Wee See received a ton of attention, not only on baby blogs and holiday gift guides, but within the design community as well.

As a new parent myself, I understood the sensitivity of putting such a young au- dience in front of a screen. Given that, the animations move methodically slow and maintain an extraordinary simplicity yet remain endlessly inventive.