Comedy Central
In 2011, we decided to do a brand-wide critique of ourselves. It started with a deep dive to understand what our audience even wanted from us. Once armed with that context, we sharpened our brand voice, and conducted a total visual overhaul that acknowledged the new world order of mobile content.
Rebrand Hype Video
The Comedy Mark
In addition to being an ef ficient mark for small digital applications, the redesign regained network at tribution for some of Comedy Central’s most successful programs, such as The Daily Show and South Park. These shows had become beloved brands in and of themselves, and now the logomark could be placed like a copyright directly on them.
