Comedy Central Roasts
In case you aren’t familiar:
Wiki-Summary:
The Comedy Central Roast is a series of celebrity-packed specials. The first official Roast premiered on August 10, 2003. On average one or two roasts aired every year. There are eight to ten people invited who roast each other before finally roasting the featured talent of each show. As of 2019, seventeen roasts have aired.
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Rob Lowe
Charlie Sheen
Top 100 (NSFW)
Some of the Roastees' during my tenure:
Justin Bieber*
William Shatner
David Hasselhoff
Charlie Sheen*
Bob Sagat
Pamela Anderson
Rob Lowe*
James Franco*
Denis Leary
Jeff Foxworthy
Roseanne Barr
Joan Rivers
and more
*campaign elements featured below
Rob Lowe
Key Art
:20 Promo - “I’m Rob Lowe”
Social Promo - Rob Lowe Sex Tape Parody
:30 Promo - “Rob Lowe loves being Rob Lowe”
Charlie Sheen
We converted city buses into locomotives.
Tickets & Credentials
To grab the attention of ad buyers, we convinced owners of buildings that housed agencies to allow us to run a locomotive through their lobbies.
Runaway locomotive painted wall mural.
We even violated our own Workaholics ad.
Runaway locomotive painted wall mural.
We even violated our own Workaholics ad.
James Franco
:15 Promo
Pro-Tip:
Before punching talent in the face, it’s important to understand how they’re gonna feel afterwards.
Key Art
Justin Bieber
Key Art
And while you have his shirt off, you might as well parody his Calvin Klein ads and get him rolling around with Jeff Lewis in drag, no?
One of the more notable Justin Bieber ‘poor behavior incidents’, at the time, was his egging of his neighbor’s house. And the main strategy in our brief was to “get his shirt off”. Things came together.
:15 Promo - “Egged”
:15 Promo - “Egged”
On-set Social Photography Capture
We built a gorgeous scorched room environment, and hired renowned photographer, Peter Yang, to make it irresistible for anyone to post to their Socials.
