2018 Rose Parade

In case you aren’t familiar:

Cast:

Will Ferrell (Cord)
Molly Shannon (Tish)

Airdate: Jan 1, 2018
My 2¢: Hilarious, for a day.

Summary:

Prime Video partnered with Funny or Die, Will Ferrell, and Molly Shannon for the 2018 Rose Parade on New Year’s Day. The Saturday Night Live alums provided live coverage of the parade in character in a special event called The 2018 Rose Parade Hosted by Cord & Tish. Ferrell’s character Cord Hosenbeck is a “frequent television and radio host dedicated to physical and mental wellness” who has “authored over thirty books on subjects ranging from diet to dressing for success,” while Shannon’s character Tish Cattigan is described as a former Miss Arizona who “has written books about relationships, co-dependency, marriage and wellness” and is “also known for her two-show stint as assistant D.A. Keller on L.A. Law.”

Hit play then full-screen mode to view.

Key Art

Main Trailer

Social Highlight

Many customers got the joke. While others… didn’t? Understanding that we were unlikely to win those minds, we decided to embrace the feedback, and turn in into an asset to lure those customers (with an appetite for stupid) that didn’t catch the live stream.

Poster Art