Originals Marketing

After leading a complete reimagining and rebranding of Amazon’s ad-supported streaming service (from IMDb TV to Freevee), my scope was expanded to include holistic creative development on all of our Originals marketing campaigns.

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Jury Duty

The first title to hit my plate after stepping into to lead Creative for Originals was Jury Duty. Talk about being set up for success… This grand social experiment…

Broad City

Season 3 Strategy:
Abbi and Ilana’s friendship is why Broad City is one of the funniest, most relatable and talked about shows on television. For our S3 marketing we wanted to push that bond to the forefront, and excite consumers to be a part of it. Additionally, the campaign needed to be bold, conveying the brand's confidence that it had a big hit.

Season 3 Strategy:
Abbi and Ilana’s friendship is why Broad City is one of the funniest, most relatable and talked about shows on television. For our S3 marketing we wanted to push that bond to the forefront, and excite consumers to be a part of it. Additionally, the campaign needed to be bold, conveying the brand's confidence that it had a big hit.

Originals Marketing . Comedy Central

Prior to Amazon, I had a long love affair (15 years!) with a lil’ upstart entertainment brand called Comedy Central. It was an amazing ride, where I had the opportunity to work on a product I was passionate about, with a team of immensely talented creatives, strategists, makers and doers. We genuinely loved working together, and it showed in the work.

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Brand Marketing